Schedule

Below is the program for ONA09 general sessions, held Friday-Saturday, Oct. 2-3 at the Hilton San Francisco. Keep visiting for updates as we continue to add speakers.

Pre-Conference Workshops, held on Thursday, Oct. 1, are designed to give attendees an opportunity to dive deeper into different topics. Registration is separate from the ONA09 Friday and Saturday sessions. For the sessions schedule, description and fees, visit the Pre-Conference Workshops schedule.

ONA09 Sessions, Friday-Saturday, Oct. 2-3

Sessions have been separated into two tracks — The Back End and The Front End — and feature a return of the popular Multimedia Learning Lab.

Thursday, Oct. 1 6 p.m. Opening Night Reception
Location: Cityscape, Tower 1, 46th Floor, Hilton San Francisco
Friday, Oct. 2 8 a.m.-7 p.m. Registration
Location: Lobby
Friday, Oct. 2 8:30-9 a.m. Continental Breakfast
Location: Continental Ballroom Foyer
Friday, Oct. 2 8 a.m.-5 p.m. ONA09 Student Newsroom
Location: California Room
Friday, Oct. 2 9 a.m. Keynote: Evan Williams, Founder/CEO, Twitter (#ONAkey)
Location: Continental Ballroom 5-6
Friday, Oct. 2 10:30 a.m. Yep, Text Still Matters (#ONAstory)
Track: The Front End
Location: Continental Ballroom 4
Let’s face it, writing for the Web isn’t the same as writing for The New Yorker. What special tricks and techniques should you employ for online readers, including search engine spiders? We’ll highlight how to do it right – and wrong – and tips for improving your own Web writing.
Moderator:
Amy Eisman, Director of Writing Programs, American University School of Communication
Panelists:
Chris Barr, Senior Editorial Director, Yahoo! (Presentation)
Michael Gold, Partner, West Gold Editorial (Presentation)
Hoa Loranger, Director, Nielsen Norman Group
Friday, Oct. 2 10:30 a.m. Finding Meaning in the Metrics (#ONAmtrx)
Track: Multimedia Learning Lab
Level: Beginner
Location: Continental Parlor 7-9
On the web, it’s all about knowing what your audiences are doing. With just a few metrics, journalists can understand what’s engaging people – and what’s not. This class will walk you through the essential measurements for stories, blogs, slideshows, videos, Twitter and Facebook using tools such as Omniture and Google Analytics.
Instructor: Dana Chinn, Lecturer, USC Annenberg School of Journalism
Friday, Oct. 2 10:30 a.m. Ten Tech Trends You’ve Still Never Heard Of (#ONAtech)
Track: The Back End
Location: Continental Parlor 1-3
While journalists are busy looking for stories – or business models – technologists are developing new tools and sites. What are the latest tech trends that journalists should know about?
Amy Webb, Principal, Webbmedia Group
Friday, Oct. 2 Noon Give Your Content Love ‘Handles’ (#ONAluv)
Track: The Front End
Location: Continental Ballroom 4
If you think getting people to your Web site is enough, you’re wrong. You need to get your content on other sites. But how? The answers are widgets, Facebook, Twitter, and lots, lots more. This panel will teach you the tricks for getting your content in front of new users.
Moderator:
Kevin Maney, Author/Journalist
Speakers:
Josh Belzman, Senior Editor, MSNBC.com (Presentation)
Lawrence Coburn, CEO, RateItAll (Presentation)
Joan Walsh, Editor, Salon.com
Friday, Oct. 2 Noon Your Audience, Your Advantage (#ONAmtrx)
Track: The Back End
Location: Continental Parlor 1-3
Your success hinges on one thing: your audience. Who is consuming your content? How can you better involve them in your journalism and make them partners in your success? Learn how to better use metrics and how to better engage with your audience.
Moderator:
Amanda Zamora, Multimedia Editor, Huffington Post Investigative Fund
Panelists:
Paul Berry, Chief Technology Officer, The Huffington Post
Steve Dorsey, Deputy Managing Editor, Presentation and Innovation, Detroit Free Press (Presentation)
Eric Brown, Homepage Planning Editor, Yahoo.com (Presentation)
Friday, Oct. 2 Noon Enterprising with Twitter (#ONAtw)
Track: Multimedia Learning Lab
Level: Intermediate
Location: Continental Parlor 7-9
We all know Twitter and we all know how to tweet. So, what else? Actually, it’s up to you. Get some insights into how to leverage this new social space and how this tool can open sources, connect dots and generate content and story ideas beyond your expectations. Tweet your way to the goods.
Instructors:
Hilary Buckley, Sonoma Index-Tribune
T.J. Ortenzi, Associate News Editor, The Huffington Post
Friday, Oct. 2 1 p.m. Keynote: ‘Lunch with Leo,’ Leo Laporte, Host, This Week in Tech (#ONAkey)
Location: Continental Ballroom 5-6
Friday, Oct. 2 2:30 p.m. It’s Data-Hunting Season (#ONAdata)
Track: The Front End
Location: Continental Ballroom 4
One way many news organizations are differentiating themselves is by delving into data. There are great stories in them thar databases, but you have to know where (and how) to look. This panel offers tips on where to look and what you can do once you’ve found them.
Moderator:
Deborah Gump, Distinguished Professional in Residence, Middle Tennessee State University School of Journalism (Presentation)
Panelists:
Bill Allison, Senior Fellow, Sunlight Foundation
Aron Pilhofer, Editor, Interactive News Technologies, The New York Times
Venise Wagner, Venise Wagner, Journalism Professor and Chair, San Francisco State University (Links, story ideas)
Friday, Oct. 2 2:30 p.m. The Legal Panel (#ONAlaw)
Track: The Back End
Location: Continental Parlor 1-3
What can (or should) journalists learn from recent legal kerfluffles, such as Facebook’s recent terms of service changes? We’ll explore issues around online privacy and other pressing legal issues.
Moderator:
Jon Hart, Partner, Dow Lohnes & ONA General Cousel
Panelists: Nicole Wong, Deputy General Counsel, Google
Sherrese Smith, Legal Advisor, Federal Communications Commission
Andy Mar, Attorney, Legal and Corporate Affairs, Microsoft Corp./MSN
Fred von Lohmann, Senior Staff Attorney, Electronic Frontier Foundation
Friday, Oct. 2 2:30 p.m. Producing Content with Your Phone (#ONAgo)
Track: Multimedia Learning Lab
Level: Intermediate
Location: Continental Parlor 7-9
The new mojo travels much lighter these days. In this session we’ll show you how reporting is being done with high-end mobile devices, such as the Nokia N95, Blackberry, and (of course) the iPhone. We’ll also offer a few tips on how to get the most out of simpler phones, such the Motorola RZR, when you need to at least file a text message and a photo. Bring the phone you’ve got (or play with the demo models we’ll have on hand).
Instructors:
Janine Warner, Partner, Artesian Media
David LaFontaine, Partner, Artesian Media
(MobileQuest game, resources)
Friday, Oct. 2 4 p.m. Covering the Economic Collapse (#ONAecon)
Track: The Front End
Location: Continental Ballroom 4
The economy – and its associated effects, from the stimulus package to job losses – is the biggest story of the year. Who is doing the best job covering it? What are they doing especially well and what cool tools are they making use of?
Moderator:
Alex Salkever, Senior Writer/Programmer, AOL DailyFinance
Panelists:
Maribel Perez Wadsworth, Managing Editor, The (Ft. Myers, Fla.) News Press
Ellen Weiss, Senior Vice President, News and Information, NPR
Rich Barbieri, Deputy Managing Editor, CNNMoney.com
Friday, Oct. 2 4 p.m. 6 in 60 (#ONA660)
Track: The Back End
Location: Continental Parlor 1-3
Got an idea for a website, tool or widget but unsure of how to take it the next level? Come see how it’s done in the Silicon Valley in a real-life pitch-and-crit session. You’ll hear elevator pitches from 6 start-ups who are interested in funding and feedback, followed by critiques from experts who will weigh in on what looks promising and what needs to head back to the white board. Companies vie for a change to win 1:1 consultations with a VC and a product development expert who can bring their idea to life. Those attending will not only get an idea of what the hot new ideas are, you’ll also learn effective pitching techniques and how you can grow your own idea into a business.
For information about pitching, check out Got a bright idea?
Moderator:
Susan Mernit, Co-Founder, Pink Garage
Panelists:
David Cohn, Founder/Director, Spot.us
Christine Herron, Principal, First Round Capital
Mary Hodder, Founder, Wellness Mobile
Friday, Oct. 2 4 p.m. From Flip to Web Via iMovie (#ONAvideo)
Track: Multimedia Learning Lab
Level: Intermediate
Location: Continental Parlor 7-9
Tired of learning to be a documentary maker when you really just want to take a video clip and get it to your users without fuss? Web video can do just that with the right tools and know-how. This class will focus on video work for online journalists who want to turn around a story using a Flip camera and iMovie (with, yes, limited editing!).
Instructor: Tiffany Campbell, Producer for Enterprise, seattletimes.com
Friday, Oct. 2 5 p.m. Networking Event:
Riding the Media Tsunami (For Fun and Profit) (#ONAkey)

Location: Continental Ballroom 5-6
Think this is an unsettling time for journalists? It’s actually just the beginning of a massive shift according to renowned Silicon Valley forecaster Paul Saffo, who will outline where we’ve been and, more importantly, where we’re going. Get ready to embrace the Personal Media Era, where Facebook, Twitter, Flickr and You Tube are just the warm-up act to vastly greater changes, as a long-anticipated media revolution arrives late and in utterly unexpected ways. But for all the maddening uncertainty and disruption, there will also be myriad new opportunities for journalists as new media empires – and new opportunities – emerge. Hear Saffo preview this unexpected new world, where gut instincts still have a big role and can take you places that data, metrics and analytics can’t.
Saturday, Oct. 3 8 a.m.-7 p.m. Registration
Location: Lobby
Saturday, Oct. 3 8 a.m.-5 p.m. ONA09 Student Newsroom
Location: California Room
Saturday, Oct. 3 9 a.m. Keynote: Lisa Stone, Founder/CEO, BlogHer (#ONAkey)
Location: Continental Ballroom 5-6
Saturday, Oct. 3 10 a.m. Journalism for – and from – the Mobile Generation (#ONAgo)
Track: The Front End
Location: Continental Ballroom 4
The Web isn’t chained to the desk, so why should you be? As lightning-fast Internet makes its way to mobile devices, opportunities abound for gathering and distributing your content. This panel looks at the latest trends, coming developments and how to take advantage of both. Meanwhile, mobile platforms force the absolute integration of content and technology. Without the highest quality of both, the entire project suffers. How does this work? What are potential pitfalls? And, when designing for the small screen, what is the optimal UI for text, photos, videos, interactives? How can this be created? How does this vary on different platforms?
Gunnar Garfors, CEO, Norwegian Mobile TV Corporation
Staci Kramer, Co-Editor and Executive Vice President, ContentNext Media
Benjamin Mosse, Director of Mobile Products, The Associated Press
Roeland Stekelenburg, Head of New Media, NOS
Saturday, Oct. 3 10 a.m. From Journalist to Entrepreneur (#ONAbiz)
Track: The Back End
Location: Continental Parlor 1-3
Gone are the days when journalists spent their lives at a media company. Nowadays, more and more journalists are launching new news sites – and have responsibility for both content and business sides. Learn from those who have tested the entrepreneurial waters – how they got and developed their idea, what has worked – or not, the various roles they play and skills sets they need, how their sites have changed and grown, and more.
Moderator:
Mark Briggs, CEO, Serra Media
Panelists:
Om Malik, Founder/CEO, GigaOm
Ann Grimes, Lorry Lokey Professor of Professional Journalism, Acting Director, Graduate Program in Journalism, Stanford University
Scott Lewis, CEO, Voice of San Diego
Saturday, Oct. 3 10 a.m. Live Streaming (#ONAlive)
Track: Multimedia Learning Lab
Level: Advanced
Location: Continental Parlor 7-9
All live, all the time — once an exaggeration and now possible with web-streaming technology. It’s free (mostly) and easy to produce. Every web newsroom should know how to set up a cam and go live in an instant. From produced shows to on location, live streaming is one the coolest new ways to give users what they need.
Instructor: Joe Ruiz, Producer, KSAT.com
Saturday, Oct. 3 11:30 a.m. Social Media Mania (#ONAluv)
Track: The Front End
Location: Continental Ballroom 4
The social Web isn’t just for teens. Journalists can use Facebook, LinkedIn, Twitter and other social networks, too. But how? And what are the ethical considerations? Our panel discusses best practices and how to avoid common pitfalls.
Moderator:
Sybril Bennett, Associate Professor, Belmont University
Panelists:
Barb Iverson, Professor, Columbia College, Chicagotalks.org
Steve Fox, Lecturer/Multimedia Coordinator, University of Massachusetts-Amherst
J.D Lasica, Founder, Socialmedia.biz (Presentation)
Saturday, Oct. 3 11:30 a.m. Outwit the Algorithms (#ONAseo)
Track: The Back End
Location: Continental Parlor 1-3
If nobody can find you on the Web, do you really exist? Probably not. Learn the latest and best practices of search engine optimization (SEO) and search engine marketing (SEM) and how to use them to expand your audience.
Moderator:
Michael Reszler, Director of Digital Media, Minnesota Public Radio-American Public Media
Panelists:
Gradiva Couzin, Co-Author, “Search Enginge Optimization an Hour a Day”
Krishna Bharat, Principal Scientist, Google
Jennifer Grappone, Co-Author, “Search Enginge Optimization an Hour a Day”
Saturday, Oct. 3 11:30 a.m. Dynamic Content Mapping (#ONAmap)
Track: Multimedia Learning Lab
Level: Intermediate
Location: Continental Parlor 7-9
Hand-building a mash-up map can take hours. Ready to be more dynamic? This class will show you how simple plug-ins can help plot your content automatically – easier for you and a faster turnaround for the user.
Instructor:
Alex Oliver, Senior Product Manager, Advance Internet
Saturday, Oct. 3 1 p.m. You Invent It, They Fund It (#ONAkf)
Location: Continential Parlor 1-3; Boxed Lunch
Interested in finding out how to apply for the $5 million Knight News Challenge? Join the Knight Foundation’s Gary Kebbel, Jose Zamora and past winners as they demonstrate the innovations designed to bring news and information to communities in new ways.
Panelists:
Margaret Rosas, Radio Engage
Aleksandra Chojnacka, CityCircles
Dan Pacheco, Printcasting
Scott Rosenberg, Media Bugs
Saturday, Oct. 3 1 p.m. The State of Global Innovation (#ONAworld)
Location: Continential Ballroom 4
What are the latest trends and advancements in online news and information abroad? Representatives from Web sites and media companies in Europe, Latin America and Asia discuss new and innovative ways to reach audiences, how specific projects were developed and executed, what’s on the horizon.
Panelists:
Daryl Lindsey, Spiegel Online International
James Breiner, Director, Center for Digital Journalism, University of Guadalajara
Borja Echevarria, Director, SOITU.ES
Cilene Guedes, Mobile News Coordinator, O Globo
Saturday, Oct. 3 1 p.m. Un-Conference Sessions
Location: TBD
Interested in hosting your own ONA09 session? On Friday, Oct. 2 we’ll post a board near the registration table where you can either a) post a session you’d like to orchestrate or b) “vote” for a session you’d like to attend. If there are more sessions than space, the sessions with the most votes will get the nod. We’ll notify all attendees as to the session schedule Friday evening via e-mail and on the yet-to-be-developed ONA09 mobile schedule. In the meantime, to test the waters or generate interest in your topic, you can use the comment field on this post, link to it on your blog (a trackback will appear in the comment field) or use the #ONA09 hashtag on Twitter.
Saturday, Oct. 3 2:30 p.m. Design Solutions from News Experts (#ONAux)
Track: The Front End
Location: Continental Ballroom 4
Some sites act like it’s 1995 when it comes to design. Others still try to replicate their print pages for the Web. What should we be doing? Who’s doing it right? What can design studies tell us about how readers interact with Web sites? Our panelists will help you avoid common mistakes.
Moderator:
Aron Pilhofer, Editor, Interactive News Technologies, The New York Times
Panelists:
Lee Byron, Interactive Information Designer, Facebook
Jesse James Garrett, President, Adaptive Path
Elliott Malkin, Informational Architect, The New York Times
Saturday, Oct. 3 2:30 p.m. Can the Semantic Web Really Save your Site? (#ONAlinks)
Track: The Back End
Location: Continental Parlor 1-3
The semantic Web offers the promise of connecting data on your site, and creating links across sites. How does it really work and why does it matter? Our panelists will explain and show you how to bring the semantic Web to your site.
Moderator:
Tiffany Shackelford, Online Content and Marketing Specialist, Phase 2 Technology
Panelists: Kurt Cagle, Senior Editor, MetaphoricalWeb.org
Peter Offringa, Vice President of Engineering, CBS Interactive
Thomas Tague, Product Development Strategist, Thomson Reuters
Saturday, Oct. 3 2:30 p.m. How to Handle Text and Spreadsheets (#ONAxml)
Track: Multimedia Learning Lab
Level: Intermediate
Location: Continental Parlor 7-9
Sometimes simple is hard. This class looks at how to leverage the power of spreadsheets and text in ways you never imagined. From cleaning up that dirty data to learning which types of data projects and visualizations are best for your needs, this class will remove the mystery.
Instructors:
Sara Clarke, Deputy Editor, Education, U.S. News & World Report/usnews.com
Houston Ruck, Designer, U.S. News & World Report/usnews.com
(Presentaion and links)
Saturday, Oct. 3 4 p.m. Video Free-for-All (#ONAvid)
Track: The Front End
Location: Continental Ballroom 4
Video has been the Wild Wild West of the Web. Are things starting to settle down when it comes to standards, knowing what works and what doesn’t, and how online sites can focus their video strategies?
Moderator:
Chip Mahaney, Director of Digital Content, E.W. Scripps Company
Panelists:
Andrew Fitzgerald, Online Producer, Current TV
Olivia Ma, News Manager, YouTube
Kevin Roach, Director of U.S. Broadcast News, The Associated Press
Saturday, Oct. 3 4 p.m. How to Stop Worrying and Love your CMS (#ONAcms)
Track: The Back End
Location: Continental Parlor 1-3
Everyone hates their content management system. Is there such a thing as a perfect CMS? How can/should you evaluate the options? When is it worth starting from scratch and what lessons can be learned from what others have gone through? Our panelists will walk you through the byzantine world of CMS with those who know it all too well.
Moderator:
Tiffany Shackelford, Online Content and Marketing Specialist, Phase2 Technology
Panelists:
Jeff Walpole, CEO, Phase2 Technology
Chris Clonts, Senior Editor, Online, St. Paul Pioneer Press, TwinCities.com
Michael Weiss, Chief Executive Officer, Imagistic
Saturday, Oct. 3 4 p.m. Four Cool New Web Tools for Journalists (#ONAtools)
Track: Multimedia Learning Lab
Level: Intermediate
Location: Continental Parlor 7-9
What are the latest tools? If we told you now it would be different in six months. We’ll show you four of the latest apps out at conference time to help you cover your world and engage your audience. And we promise they’ll be cool and useful.
Instructors:
Josh Hatch, Multimedia Producer, USATODAY.com
Cory Tolbert Haik, Assitant Managing Editor, seattletimes.com
Saturday, Oct. 3 6 p.m. Online Journalism Awards Reception
Location: TBD
Saturday, Oct. 3 7 p.m. Online Journalism Awards Banquet (#ONAoja)
Location: Continental Ballroom 5-6