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Conference information
Posted: November 11, 2004
2004 ONA Conference & Awards Banquet agenda

ONA HOLLYWOOD: 2004 Online News Association Conference and Awards Banquet
Nov. 12-13, 2004 at the Hollywood Renaissance Hotel

The nation's leading digital journalists will gather in Hollywood for the 5th Annual Online News Association Conference and Awards Banquet on Nov. 12-13, 2004. Two full days of panel discussions and keynote speeches focused on the best practices for digital news will culminate with an elegant banquet and the announcement of the 5th Annual Online Journalism Awards.

The Online News Association would like to thank the following sponsors...



THURSDAY, Nov. 11.

Special pre-conference event.

ONA/SND Multimedia Storytelling Workshop (8 am 4 pm)

  • Think you need a large team and a massive software budget to produce dynamic multimedia content for your web site? Think again. In this hands-on full-day workshop -- taught by journalists, for journalists -- you'll learn the basics of multimedia storytelling, including how to pick a project, set up your team and develop an effective workflow. In addition, you'll get an introduction to Macromedia Flash, as well as some surprisingly full-featured free and shareware solutions for video and audio editing.

    This optional workshop is co-sponsored by the Society for News Design. Space is limited, so sign up now. ($125 for Online News Association members; $175 for non-members)



FRIDAY Nov. 12

Exhibition Hall: Open 8 am - 6:30 pm
Registration: Open 7:30 am - 7:30 pm

Continental breakfast (8 am - 9:30 am)

  • Sponsored by washingtonpost.com

Breakfast discussion (8 am - 9:20 am)

  • Goodfellas: The New Media Dons
    Journalism educators teaching online journalism skills have a number of issues: technology, time, training vs education. If you are teaching online journalism or are helping to develop an online journalism course, come to this morning session to exchange ideas, understand options, and generally get support from others who are working on the same issues you are.
    • Led by Nora Paul, Director, Institute for New Media Studies, University of Minnesota

Opening remarks and keynote (9:30 am - 10:30 am)

  • Jonathan Dube, Conference Chair and MSNBC.com Managing Producer
  • Doug Feaver, ONA president and washingtonpost.com Executive Editor
  • Keynote: Associated Press President and CEO Tom Curley

Breakout panels (11 am - 12:30 pm)

  • Big Brother: Know your audience or lose your audience
    How to use the latest trends in audience research and demographics to grow your traffic. This panel, co-sponsored with the NAA's New Media Federation, will tackle changing usage patterns, day-parting, broadband penetration and hot audience measurement techniques.
    • Rusty Coats, MORI Research
    • Linda Fisk, VP of audience development and management, Belo Interactive
    • Chris Hendricks, Vice President, Interactive Media, The McClatchy Co.
    • Moderator: Fred Mann, philly.com general manager

  • Survivor -- The Newsroom: How to get shovelware off your news island
    A practical look at how news sites with limited resources can make and report news, not just process it. How-to lessons for creating more original Web reporting; tapping readers for participatory journalism; and using databases, multimedia and other Web tools to produce better stories.
    • Andrew Haeg, Interactive Producer, Minnesota Public Radio
    • Bob McCartney, Washington Post, AME for Continuous News
    • Lucy Mohl, SeattleTimes.com senior producer
    • Moderator: Mark Hinojosa, Chicago Tribune AME for Multimedia

  • Fear Factor: Lawyers tell news sites what to worry about
    Bring your legal questions and our panel of legal experts will answer them. Topics covered will include: online libel; spyware, adware and contextual advertising; fair use online; Web jurisdiction issues; spam regulation and privacy; and a shocking warning about accepting online gambling ads.
    • Ken Richieri, General Counsel, NYTimes.com.
    • Cliff Sloan, General Counsel, Washingtonpost.Newsweek
      Interactive
    • Kelli Sager of Davis Wright law firm
    • Moderator: ONA Counsel John Hart, Dow, Lohnes & Albertson, PLLC

Lunch on your own (12:30 pm - 2 pm)

Breakout panels (2 pm - 3:30 pm)

  • Extreme Makeover: How to make your site gorgeous, friendly and popular
    An in-depth report on the latest Web eyetracking and usability research, plus tips on how you can use the findings to make your site smarter, easier to use and more attractive.
    • Laura Ruel, project director, Eyetrack research
    • Hyde Post, editorial director of AJC.com
    • Kevin Riley, General Manager, DaytonDailyNews.com
    • Moderator: Kinsey Wilson, editor-in-chief, USAToday.com

  • Blind Date: How to hook-up with your audience
    Learn how to put the the "act" back in interactive by using readers to create better content and build community, via moderated chats, forums, blogs, e-mail and reader advisory networks.
    • Ju-Don Roberts, Washingtonpost.com, Managing Editor for features
    • Mary Lou Fulton, Vice President of Audience Development, The Bakersfield Californian
    • Bobbie Jo Buel, Managing Editor, Arizona Daily Star
    • Moderator: Bruce Koon, executive editor, Knight Ridder Digital

  • The Real World: When bad things happen to good sites
    Come debate the most pressing and vexing day-to-challenges in the online newsroom: Do you run photos of Janet Jackson's breast or a hostage beheading in Iraq? How do you balance the latest deadly Iraq attacks with a big Michael Jackson scandal story on your cover? What do you do about airline ads that rotate through a plane crash story? And what's a sensible online corrections policy?
    • Discussion leaders:
    • Elizabeth Osder, Director, Global Product Development, Yahoo! Overture Services
    • Janice Castro, Assistant Dean and Director, Graduate Journalism Programs, The Medill School of Journalism, Northwestern University

Coffee Break (3:30 - 3:45 pm)

  • Sponsored by latimes.com


General session (3:45 pm - 5:15 pm)

  • Master of the Web Universe: The Ultimate Challenge,
    Round 1

    You don't want to be an apprentice. You're certainly nobody's idol. And heaven knows, you're already a survivor -- a survivor in the resource-starved, deadline-intensive world of online journalism. So how good are you? Let's test your powers of creative thought, collaboration and resourcefulness in the first ONA online news problem-solving competition. We're pitting teams against each other for the best solutions to real-world scenarios. Will your ideas impress your peers and our judges? Will you win the competition and become a Master of the Web Universe?
    • Scott Anderson, Tribune Interactive
    • Ron James, SignOnSanDiego.com
    • Suzanne Rowland, ABCNEWS.com
    • Patrick Steigman, ESPN.com
    • Mary Zerafa, La Opinión Digital

Pool terrace networking party (6 pm - 7:30 pm)

  • Sponsored by CNN.com



SATURDAY, Nov. 13

Exhibition Hall: Open 8 am - 6:30 pm
Registration: Open 8 am - 7 pm

Continental breakfast (8 am - 9:30 am)

Breakfast discussions (8 am - 9:20 am)

  • The Apprentices: Career advice
    Would you like to hear more about what the people who would be hiring you for your first job are really looking for? If you are interested in landing a job in online journalism, come to this morning session for an informal discussion with online news editors. It will be an opportunity to ask questions, raise concerns, and find out more about which of your growing skills will be most marketable.
    • Led by Nora Paul, Director, Institute for New Media Studies, University of Minnesota
      • Robert Basler, Executive News Producer, Reuters.com
      • Andrea Panciera, editor, projo.com
      • Fred Mann, general manager, philly.com
      • More TBA

  • Cold Mountain: Overcoming access obstacles
    Online journalists continue to have difficulty getting access to certain events and media press pools. This will be an informal discussion to figure out the best way to overcome these odds, with the aim of producing a set of tips and guidelines.
    • Discussion led by:
      • Jeff Peline, editor, CNET News.com
      • Chet Rhodes, washingtonpost.com
      • Barry Abisch, AME Online, The Journal News

ONA annual meeting and activities discussion
(9:30 - 10 am)

General session (10 am - 11:30 am)

  • Master of the Web Universe: The Ultimate Challenge,
    Final Round

    The final round of the ONA's online news problem-solving competition. Present your ideas and hear the best solutions your colleagues developed to tackle real-world scenarios. Then help our panel of celebrity judges -- MarketWatch CEO Larry Kramer, Lawrence World-Journal New Media Director Rob Curley and Latimes.com Executive Producer Elaine Zinngrabe decide who wins the competition and is crowned Master of the Web Universe.
    • Judges:
      • CBS MarketWatch CEO Larry Kramer
      • Lawrence World-Journal New Media Director Rob Curley
      • Latimes.com Executive Producer Elaine Zinngrabe
      • Hosted by:
        • Neil Chase, Vice President and Managing Editor, CBS MarketWatch
        • Kurt Greenbaum, Online News Director, St. Louis Post-Dispatch

Keynote luncheon (12 pm - 1:30 pm)

  • Ana Marie Cox, editor of the political blog Wonkette.com and MTV Special Correspondent for Democratic National Convention
Breakout panels (2 pm - 3 :15 pm)
  • I, Robot: How to leverage automation to your advantage
    Do you use automation wisely or let it run amok? Where should editors be in the process? Our panel of humans will discuss how news aggregators, From Google News to RSS, are transforming our business. They will show how News sites can best exploit the new technologies and keep from getting exploited.
    • Nathan Stoll, Google News product manager
    • Bill Gannon, Editorial director and managing editor, Yahoo! News
    • Jay Rosen, NYU professor of journalism, Press Think blogger
    • Moderator: Ruth Gersh, Editorial Director, AP Digital

  • Who Wants To Be A Millionaire: Building content that sells -- without selling out
    Hear from top professionals who have successfully bridged the newsroom/salesroom gap and collaborated to create the superstar content that sells. Learn how to manage the church/state relationship while keeping your ad team happy and keep your newsroom proud.
    • Sharon Knitter, Tribune Interactive, Director Online Ad Strategy
    • Chris Jennewein, San Diego Union-Tribune Director of Internet Operations
    • Alison Macondray, Publisher, Wired News
    • Moderator: Len Apcar, editor-in-chief nytimes.com

  • Video Eye For The Online Guy: What makes good Web TV
    A practical tour of the online video landscape: who's watching, how they're watching, what they're watching. How to get, shoot and display video. Our team of video stars will let you know what your competitors are up to, discuss whether video should be free or by subscription and share innovative new ideas for attracting younger viewers.
    • Neal Scarbrough, ESPN.com editor-in-chief
    • Regina McCombs, Minneapolis Star Tribune multimedia reporter
    • Michael Sims, CBSNews.com Director of News and Operations
    • Moderator: Michael Silberman, MSNBC.com deputy editor, partners and strategy

Coffee Break (3:15 - 3:30 pm)

  • Sponsored by latimes.com

General Session (3:30 pm - 5 pm)

Keynote Super Panel: The Internet as Campaign Aide

  • A thought-provoking debate about what role the Internet -- from bloggers to online news sites -- played in covering the Presidential election. Experts will discuss the impact of 24/7 online news coverage, citizen journalists, interactive news features and campaign sites -- and take questions from the audience. They will end by offering practical tips based on what lessons online news sites learned (or should have learned!).
    • Arianna Huffington, nationally syndicated columnist and former gubernatorial candidate
    • Joe Trippi, Howard Dean's former campaign manager, MSNBC commentator and author of "The Revolution Will Not Be Televised"
    • Mickey Kaus, Slate blogger
    • Jehmu Greene, Rock the Vote President
    • Dave Winer, Democratic convention credentialed blogger and organizer of ConventionBloggers.com
    • Moderator: Dick Meyer, editorial director, CBSNews.com

Outdoor cocktail reception (6 pm - 7 pm)

Awards Banquet (7 pm - 10 pm)

  • Michael Parks, director of the School of Journalism at the USC Annenberg School for Communication
  • John Granatino, Awards Chairman and Vice President, News and Operations, Belo Interactive

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